The Toyota LandCruiser Prado has moved ahead of the Ford Everest in year-to-date sales, holding an 18,062 to 17,944 lead over its rival after October, a margin of only 118 vehicles. October was the fourth consecutive month the Prado outsold the Everest, and the sixth so far this year.
A lead that has changed hands
Ford's SUV had led year-to-date through most of 2026, peaking at a 2031-vehicle advantage at the end of June. The Prado's run of monthly wins has since closed that gap and tipped the annual tally in Toyota's favour.
In October alone, Toyota recorded 2397 Prado sales against 1741 Everest sales. The pair are the clear leaders in the off-road SUV segment: the third-placed Isuzu MU-X posted 823 sales for the month and 11,379 year-to-date.
The margin is tighter still than the contest between the Ford Ranger and Toyota HiLux, where the Ranger leads by 129 vehicles, the closest the HiLux has been to the top spot at any point this year. With two months of the year left, a gap of 118 vehicles is small enough that a single strong or weak month could reverse the order again.
Toyota's broader October result
Toyota Australia sold 20,649 vehicles in October, more than double second-placed BYD's 10,025, and said additional stock across its lineup underpinned the result. It was the brand's strongest month of 2026, ahead of its previous best of 20,409 in July.
Toyota Australia vice president of sales John Pappas said extra vehicle supply secured for Australia in recent months was flowing through to customers as improved availability and shorter wait times across key models. He said the additional supply supported the October result and positioned the brand for a strong finish to 2026 as more customers take delivery.
Pappas has predicted record fourth-quarter sales for the brand, which would mean beating its 2020 October to December result of 66,179 vehicles. Matching that figure would have required a monthly average of about 22,060 across the three months, above October's 20,649, so Toyota now needs to average more than 22,765 sales across November and December to set a new record. The brand last exceeded that monthly level in May 2025, with 23,576 vehicles.
The supply picture matters beyond one month's tally. Toyota's own explanation ties the October volume to stock availability rather than a single model, which suggests the Prado's recent monthly wins over the Everest may reflect how many vehicles Toyota can deliver as much as how many buyers want them.
