KTM has revealed the Arrow, a side-by-side off-roader that packs Audi S3 power and is aimed squarely at the Ariel Nomad. The Austrian lightweight specialist says order books will open in the US next week, with prices starting at the equivalent of £44,000 for the standard car and £73,000 for a 500-unit launch edition.
The Arrow is the work of Belgian rally driver Guillaume de Mévius, who led the consortium that bought KTM's road car division from the motorbike maker in August last year and finished second on the 2024 Dakar Rally. It was developed with his G Rally team, recently rebranded as the KTM X-Bow Lab Team, and is effectively a toned-down version of the rally-raider built for Dakar's new SSV category.
Audi power and off-road hardware
The engine is the Volkswagen Group's 'EA888' 2.0-litre turbo petrol four, the same unit used in the S3 and other group hot hatchbacks. It produces 276bhp as standard or 325bhp in the launch edition, driving both axles through a seven-speed dual-clutch automatic and two limited-slip differentials.
KTM has not yet published full specifications, so performance figures such as 0-62mph and top speed have not been announced. The quoted kerb weight is 999kg, which on paper gives the Arrow a clear power-to-weight advantage over the 715kg Ariel Nomad with its Honda-derived 2.0-litre engine and 3.4sec 0-62mph time, though no like-for-like acceleration comparison has been released.
Underneath, the Arrow uses a chromoly-steel chassis with double-wishbone suspension and KW Reiger shocks at each corner offering 600mm of travel, a figure KTM frames around landing after brief periods of flight.
An enclosed cabin in an SSV
Unlike KTM's Dakar competition cars, the Arrow has a closed cabin. KTM describes the refinement as rarely seen in the SSV segment: the seats are premium Sabelt items, there is a full digital display and a central touchscreen with smartphone pairing, and the top-spec model gets air conditioning as standard.
It is still a spartan, motorsport-rooted cockpit. The passenger grab handle, fabric door pulls and fly-off hydraulic handbrake are the details that separate it from a recreational off-roader such as a Jeep Wrangler.
KTM says the Arrow is primarily designed for off-road use, but road registration will be possible in some markets depending on local laws. That flexibility matters because it lets the car compete for buyers who want a Nomad-style toy they can legally drive to the trail rather than trailer it there, although the final call rests with each market's regulators.
What is still unknown
The US is the first market named, and the prices quoted are given as sterling equivalents rather than confirmed local figures. KTM has not announced Australian availability or pricing, so buyers here have no confirmed on-sale date or AUD figure yet.
Full technical specifications, including acceleration and top speed, remain undisclosed. Deliveries are scheduled to begin in late 2027.
Where the Arrow fits
KTM launched with the original X-Bow in 2008 and now operates separately from the motorbike maker of the same name following the ownership change. It revealed a new version of its track-focused GT-XR flagship last month and is using the Arrow to expand into a new segment.
The move puts KTM into a niche where lightweight philosophy meets rally raid hardware. The Nomad has shown there is demand for a road-legal buggy with serious power, and the Arrow's Dakar-derived development and enclosed cabin give KTM a distinct pitch: more comfort and more power than the established rival, at a price that starts well above a conventional off-roader.

