Lucid says it cut global service wait times by 20% in the third quarter of this year compared with the previous quarter, as it expands its repair network and hires more staff. The direct-to-consumer luxury EV maker is building more service centres in North America, Europe and the Middle East and adding mobile technicians to reach owners who are not near a physical location.
The push is part of a wider turnaround plan from new CEO Silvio Napoli, who took over this summer with a mandate to cut costs and reduce losses. On his first earnings call as CEO in August, Napoli acknowledged that Lucid had "underinvested in service".
What Lucid is changing
Lucid currently operates around 40 service centres across the United States, and owners outside those areas rely on mobile servicing. The company says it increased technical and support staffing by more than 40% globally in the third quarter compared with the second, and is targeting a 50% increase by the end of this year and 60% by early 2027.
Mobile service capacity is up 15% since the second quarter, with a target of a 40% increase by the end of the year, and 20 new Gravity support vehicles are helping transport technicians to cars in need. Lucid is also opening combined sites that pair a studio showroom with a service centre: the first opened in Mission Viejo, California, with two more due before the end of the year in Los Angeles and Dallas, and another planned for Chicago in early 2027.
"We are building a broader, more accessible service network that supports our guests wherever they are in the ownership journey," said Billy Hayes, Lucid's new chief customer officer. He said the company is expanding its network, adding service personnel and increasing mobile service capacity to reduce wait times.
Why the service build-out matters now
Lucid is preparing to launch the first vehicles on its midsize platform, more affordable cars it sees as its first with true mainstream potential, with production set to start in the second half of 2027. A larger, cheaper line-up would put far more cars on the road than the Air and Gravity have, and a service network that already strains under today's volumes would struggle further.
Napoli has also shaken up the executive ranks, made deep staff cuts and reduced production at Lucid's Arizona factory to better balance supply with demand, as sales of the Air and Gravity have been slow to grow. He has focused the company on robotaxi partnerships, the midsize vehicles and the customer experience. Service is one of the few levers a young EV maker can pull that directly affects owners, and the 20% wait-time reduction is a concrete early measure of whether the turnaround is reaching customers, not just the balance sheet.
What Lucid has not announced
Lucid has not published a price list for service visits, so what an individual repair costs, and whether the network expansion changes what owners pay, has not been announced. The company's figures cover wait times, staffing and mobile capacity only; it has not disclosed absolute wait times in days, the total number of mobile technicians, or how many of the planned new centres will be studio-plus-service sites.
