Toyota Australia has stopped short of repeating its forecast of a record fourth quarter for 2026, after October sales came in below the pace the target requires. A Toyota spokesperson this week said only that the brand is "targeting a very strong fourth quarter", a noticeably softer line than the record prediction executives made in early October.
The HiLux did return to the top of the Australian market in October, with 5954 of Toyota's 20,649 deliveries. That was Toyota's best month of 2026 so far and a 4.7 per cent rise year on year, more than double second-placed BYD's 10,025 and nearly triple third-placed Ford's 7310.
At a media briefing in October, Toyota vice president of sales John Pappas said the final quarter would be a record and would exceed the roughly 66,000 vehicles the brand sold in the same period of 2020. Toyota's official figure for that quarter was 66,179.
October's result leaves Toyota needing more than 45,530 sales across November and December, an average above 22,765 a month, to beat that 2020 mark. October's 20,649 fell below that monthly average, which is why the record is now harder to reach.
The full-year picture is tighter too. Pappas had said Toyota expected to sell more than 220,000 vehicles in 2026, already a downward revision from a July projection of more than 230,000. With 152,944 vehicles sold to the end of September, Toyota needed another 67,056 in the final three months to hit 220,000.

Supply, not demand, is the stated constraint
Pappas said Toyota's sales depend more on vehicle supply than on customer demand, and the spokesperson's statement pointed to increased supply now reaching customers as a large part of the brand's strength.
The context is a market Toyota has led for three decades. Pappas said the brand expects to be number one in Australia again this year, which would be its 31st consecutive year at the top. Toyota set an all-time annual record of 241,296 sales in 2024 and followed it with 239,863 last year, so 2026 is tracking well below those highs on the current forecast.
For buyers, the practical read is that Toyota's problem is stock rather than interest. A brand that keeps citing supply as its ceiling is one whose showroom traffic is holding up, and the HiLux's return to the top of the market in October underlines that demand has not collapsed. The softer language from head office is about how many cars can be delivered, not whether people want them.

What is still unconfirmed
Toyota has not formally abandoned the record fourth-quarter target. The spokesperson's statement simply did not repeat it, and the company has not issued a revised quarterly figure. Whether the 220,000 full-year target is also revised has not been announced.





