Whitby Morrison has launched its first fully certified electric ice cream van, the Crewe-based converter's operations director Ed Whitby has confirmed. The vehicle was parked on the company's forecourt during Autocar's factory visit, described by Whitby as a real turning point for the family business.
A family firm moving with the times
Whitby Morrison was founded in 1962 by engineer Bryan Whitby, who developed a system that powered an ice cream van's soft-serve machinery directly from the vehicle's drive system. The company remains a family business based in Crewe, and Ed Whitby, the founder's grandson, now serves as operations director.
Around 80 new ice cream van conversions leave the factory each year, most of them based on Mercedes Sprinter chassis cabs and destined for UK operators. Each build takes roughly eight weeks, with an average lead time to delivery of 12 months.
Certification and the electric conversion
The electric van is described as fully certified, but the sources do not name the body that certifies it, nor do they specify which chassis the electric conversion is built on. The petrol and diesel conversions are overwhelmingly Mercedes Sprinter-based, but whether the electric model follows the same recipe has not been stated.
Battery size, range, charging times and price for the electric van have likewise not been announced in the source material. Readers wanting those figures will have to wait for Whitby Morrison to publish them.
Why an electric ice cream van matters
Ice cream vans have long been associated with idling diesel engines at pitches and seaside stops, so a certified electric conversion speaks directly to the emissions question that has gathered pace around vans and buses in Britain. The SMMT, the motor industry trade body, reported the week after Autocar's visit that more than £1 billion has been committed to Britain's van, truck and bus manufacturing industry and supply chains over the past five years, and highlighted that more than 30 models and conversions, from low-emission vehicles to electric and hydrogen options, are already being built or planned.
Whitby Morrison's electric van is a small-scale example of that shift, but it is a visible one: the vehicles operate in public spaces, often around children, where exhaust fumes are noticed. For operators, the appeal is not only environmental. A certified electric conversion gives buyers a route into low-emission operation without abandoning the familiar van format that the trade relies on.
What is still unknown
Whitby Morrison has not said how many electric vans it expects to build, whether the electric model will sit alongside or replace the Sprinter-based conversions, or when deliveries begin beyond the launch being described as taking place this year. Pricing, battery capacity, range and charging details remain unannounced.

