Ferrari's first electric model, the Luce, is already allocated through 2027, before customer deliveries have begun. CEO Benedetto Vigna told analysts on the company's third-quarter earnings call that every car Ferrari plans to sell next year is spoken for.
"All the Luce that we plan to sell next year basically are all allocated. If someone comes, he has to wait one year to get the cars," Vigna said, indicating demand is running ahead of planned supply. The first few cars are due on the road before the end of this year, with the customer rollout gathering pace in 2027.
No 2027 volume figure has been announced
Ferrari has not disclosed how many Luce units it intends to build or sell in 2027, and Vigna declined to give a specific sales target. So the size of that sold-out allocation is unknown from the outside: what is confirmed is that the planned 2027 output is fully taken, not how large it is.
The wider order book is just as tight. Ferrari's entire production run planned for 2027 is already booked, with some customers facing delivery in 2028. That is the context in which the Luce's allocation status sits: the brand's output for next year is committed across its range, not only on the electric car.
A new factory sets the pace
Capacity is a factor in how quickly the Luce reaches buyers. The car is assembled at a newly built facility dedicated to electric motors, battery packs and other key components as well as the vehicle itself, unlike Ferrari's other models. Bringing an entirely new plant up to speed takes time, so Ferrari will ramp production gradually rather than building the Luce at full capacity from the start.
That gradual ramp is a plausible part of why the 2027 allocation closed so early, and it also means the sold-out status reflects a supply curve still climbing rather than a fixed ceiling on how many cars Ferrari could eventually build. For a buyer, the practical consequence is a queue measured in months: Vigna's own framing was a wait of about a year for anyone ordering now.
Private viewings before test drives
Ferrari has not relied on the unveiling alone to generate interest. It has organised more than 50 private, local and premiere presentations across North America, Europe, the Middle East and Asia-Pacific, plus five public events. Vigna said seeing the car in person has helped potential customers understand what makes it different.
The next milestone is scheduled for the first quarter of 2027, when Ferrari plans international media test drives, followed by driving experiences for prospective clients. Vigna expects time behind the wheel could further shift perceptions of the electric model, particularly in markets where dealers still have room to build interest.
Ferrari says the Luce has drawn a balanced mix of customers and regions, with no dominant demographic or geographic pattern, though it has not said how many buyers are existing Ferrari owners and how many are new to the brand.
Pricing and the rest of the range
The Luce starts at $560,800 in the United States, $122,190 more than the V12-powered Purosangue SUV. Ferrari also intends to launch two new models before the end of this year, with one likely to be a 296 Challenge Stradale or something along those lines.
The online reaction to the Luce's design has been loud, but order books are the measure that matters commercially: a car that is fully allocated for its first full production year has found its buyers regardless of the comment sections. The open question is whether that early demand holds once deliveries begin and the car is judged on the road rather than in photographs.

