Maserati unveils 840-home branded island in Dubai, first homes due in 2030

What the first release includes

Every unit is designed around uninterrupted sea views, with extensive glazing and open floor plans intended to draw the lagoon and coastline into the living space. Interiors are furnished from the Giorgetti Maserati Edition collection, a partnership the brand began in 2025.

Maserati and Samana Collecta have not disclosed pricing for the residences, so what a buyer will pay for a Maserati-branded home is not yet public. Sales timelines have also yet to be announced. The 2030 handover start gives the project a four-year schedule, broadly in line with other branded-living schemes such as the Bugatti Residences in Miami.

Lagoon, beach club and a floating restaurant

The island's shared amenities lean heavily on the waterfront setting: a central lagoon, private beaches, a beach club, wellness and fitness facilities, a water-sports marina and a floating Italian restaurant anchored just offshore. There is also executive co-working space with high-speed connectivity for residents who work remotely.

Access to the mainland is planned by water rather than road. Samana is planning a yacht shuttle running at 30-minute intervals, according to Construction Business News Middle East, though boarding points on the Dubai mainland have not been announced. That detail matters for anyone weighing a home on an artificial archipelago: until the mainland terminals are confirmed, the door-to-door journey time is only partly known.

Executives frame it as a brand milestone

Santo Ficili, CEO of Alfa Romeo and Maserati, said the project represents an important step in a journey that began with Casa Maserati, transforming the brand's vision of Italian luxury into an exclusive living experience. Samana Developers CEO Imran Farooq called the partnership a defining milestone, not just for Samana Collecta but for Dubai's luxury real estate landscape as a whole.

Cristiano Fiorio, Maserati's chief marketing officer and general manager of Bottegafuoriserie, tied the launch to the brand's centennial, describing it as an important milestone in Maserati's history as the Trident emblem turns 100.

The island is the most literal step yet in Maserati's push beyond the showroom, following a feature film tied to its history, hospitality projects and other lifestyle collaborations. The bet is that buyers will pay for the Trident on their front door as readily as on their hood. For car buyers, the project changes nothing about the metal in showrooms; for the brand, it is a test of whether its name carries weight in property as well as performance.

Acura will offer a limited-edition Urban Spec trim on the 2027 Integra, ADX and MDX, an appearance package that adds Urban Gray paint, gloss-black exterior accents and larger black wheels. The models are due at Acura dealers in December 2026, with a public debut at the 2026 Los Angeles Auto Show, which opens to the public on November 20 after a media day on November 19.

Acura is targeting a premium of roughly $1,500 over each model's entry MSRP, but detailed US pricing will not be confirmed until closer to the on-sale date. The package leaves each model's engine and drivetrain choices untouched.

What the Urban Spec package includes

Every Urban Spec model starts with the same Urban Gray paint, then adds gloss-black exterior trim, black wheel lugs, a black antenna, blacked-out badges and an Ebony interior. The wheels grow with the vehicle: the Integra gets black 18-inch wheels from its A-Spec trim, the ADX moves to black 19-inch wheels, and the MDX tops out with black 20-inch A-Spec Advance wheels.

The Integra version also brings black door handles and a black decklid spoiler, the most straightforward application of the three given it is the smallest and sportiest model in the group. The ADX gets black wheels plus the same door handle and spoiler treatment, and it is the only one of the three where all-wheel drive is available alongside the package.

The MDX receives the most extensive treatment, layering black bumper trim, black wheel-well trim and black door trim on top of the shared paint and badge changes, and Acura's available SH-AWD system carries over on Urban Spec-equipped versions.

Styling only, with no hardware changes

Acura has not announced upgrades to suspension, brakes or output on any of the three models, so Urban Spec sits closer to an appearance group than a performance pack. That framing matches the pitch from Jessika Laudermilk, assistant vice president of Acura National Sales, who described the trim as being about standout design and added value across the lineup.

The approach makes sense given Acura's recent expansion has leaned heavily on SUVs: a coordinated colour-and-trim bundle lets the brand add visual variety to existing products without the cost of a new model. For buyers who would already spring for a premium paint colour or add similar appearance parts, the factory bundle is the cleaner route to the look.

Timing, pricing and the RDX gap

The Urban Spec arrives in a model year with a visible hole in Acura's range: the compact RDX SUV is skipping 2027 before returning for 2028 with a new hybrid powertrain and sharper styling, and its absence will be felt given it is the brand's second-bestselling model. The limited-run trim will not fill that gap, but it keeps the remaining lineup looking fresh.

Acura has also promised more details on updates to the 2027 MDX soon, which suggests the three-row SUV's full 2027 picture is not yet complete.

The trade for shoppers is simple: about $1,500 for coordinated Urban Gray paint, gloss-black trim and larger wheels on a limited-production model. The catch is that limited production can invite dealer markups, so the final transaction price may sit above Acura's target figure. Buyers who want the look should confirm the out-the-door number rather than assume the $1,500 premium is what they will pay.