Toyota will bring the Celica nameplate back to the World Rally Championship in 2027, fielding a new GR Celica under its Toyota Racing banner. The announcement, made on Tuesday, confirms the badge's return to competition but stops short of confirming a road-going Celica.
The GR Celica will compete alongside a next-generation GR Yaris rally car run by a separate Gazoo Racing team, with both built to the WRC's new technical regulations for 2027.
Who drives what, and where the cars are built
Elfyn Evans, Oliver Solberg and Sami Pajari will drive the GR Celica, according to Motorsport.com. Ott Tänak, Takamoto Katsuta and Kalle Rovanperä are named for the GR Yaris team.
Toyota says both cars are being developed at its rally headquarters in Jyväskylä, Finland, and that they will have equal power and performance under the new rules. Homologation is expected to be completed before the end of 2026.
The sources do not specify the engine, hybrid system or any power and torque figures for either rally car, so the GR Celica's exact powertrain remains unannounced beyond the fact that it will match the GR Yaris under the 2027 regulations.
Splitting the two cars into separate teams under different banners is a structural change rather than a technical one, and it gives Toyota two factory entries in the top class once the new rules take effect.
A road car is hinted at but not confirmed
Toyota has not announced a production Celica. The rally programme is the only confirmed use of the name so far.
There are signs pointing toward a road car. Earlier this year a two-door Toyota prototype with coupe-like proportions was spotted testing in Portugal, and it was clearly not a GR Yaris. Further track tests have offered more glimpses since.
None of that guarantees a showroom Celica, but reviving the badge for a factory rally programme gives Toyota a reason to build one. The sources do not give a price, an on-sale date or a market list for a production Celica, so Australian availability and pricing have not been announced.
For buyers, the practical read is that the Celica name is back in Toyota's plans without a confirmed road car attached to it yet. Anyone waiting to order one has a rally debut to point to and nothing more concrete.
Why the name matters
The Celica is one of Toyota's most recognisable nameplates, and its return to the WRC puts it back in a series it previously contested. Toyota has been teasing a comeback for months, and the rally confirmation follows that speculation.
The 2027 regulations give Toyota a clean slate for both cars, with equal performance between the Celica and Yaris entries written into the plan. That makes the rally Celica less a nostalgia exercise and more a parallel development programme alongside the next GR Yaris.

