A 2024 Ferrari 499P Modificata sold for CHF 8,217,500 including fees, about $9.9 million, at Gooding Christie's inaugural Geneva sale on November 8, the first time one of the track-only hypercars has changed hands at public auction.
The car headlined a sale that closed at CHF 21,073,825, about $25.4 million, across a Ferrari-heavy lot list, with a 96 percent sell-through rate.
Why a track-day Ferrari commands race-car money
The 499P Modificata is not a competition car. Ferrari built it for customers who want the Le Mans Hypercar experience without the constraints of a racing rulebook, and it shares its technical roots with the 499P that won at Le Mans but runs its own setup for track days. It cannot be homologated for a racing series or driven on public roads.
That limits who can buy one, but it also sharpens the appeal: provenance and rarity did the work here, the same forces that brought a barely driven example to auction in the first place. A car with no racing career to measure and no road legality to enjoy is valued purely as an object, and the market priced it accordingly.
The result looks less like an outlier when set against the rest of the catalogue. The average price per lot sold was CHF 916,253, about $1,104,000, so the 499P Modificata fetched roughly nine times the average even in a field stacked with modern Ferrari rarities. A 96 percent sell-through rate points to depth of demand across the sale rather than one lot carrying a weak room.
The rest of the top Ferrari results
A 2025 Ferrari SF90 XX Spider brought CHF 1,580,000, about $1,904,000, a world record for that model. A 2016 F12tdf sold for CHF 1,805,000, about $2,175,000, among the strongest results of the night outside the headline lot.
Two newer track-focused Ferraris rounded out the top results: a 2023 812 Competizione A at CHF 1,748,750, about $2,108,000, and a 2023 812 Competizione at CHF 1,326,875, about $1,600,000. Limited-run, track-oriented Ferraris are holding value against the broader collector market on this evidence.
Gooding Christie's managing director for EMEA, Oliver Camelin, framed the sale as a return rather than a one-off. "We are immensely proud to have brought collector cars back to Geneva as part of Christie's prestigious Luxury Week, marking a long-awaited return to this historic auction stage," he said.
A strong year for Ferrari collectors
The Geneva result extends a run of strong Ferrari auction outcomes this year, including the record-setting F50 sale and a pair of Daytona SP3s that sold on the same day for notably different prices. Geneva's return to the collector-car calendar gives Gooding Christie's a new venue to chase similar results.
For buyers, the practical read is that late-model, limited-production Ferraris with competition DNA are behaving like a separate asset class from the rest of the collector market. The 499P Modificata sits at the extreme end of that: too specialised to race, too rare to replace, and now with a public price that other owners can point to.

