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New cars / TDCN ORIGINAL

Theon Design marks 10 years with a 419hp 964 restomod and a US concierge service

The British shop's anniversary build weighs about 2,645 pounds and starts at £435,000, as an online configurator and a Humble House concierge open ordering to American buyers.

Image: Motor1

Theon Design has marked its tenth year of air-cooled Porsche 911 restomods with a 964-based coupe in Oak Green Neo Metallic, built for a UK customer, that the company says delivers a better power-to-weight ratio than a contemporary 911 GT3 RS. The British firm also used the anniversary to launch an online configurator for its Theon R, Coupe and Targa models and a North American concierge service run through Humble House.

The build took 18 months to develop and assemble, with the owner making every specification choice, and it pairs a 419-horsepower naturally aspirated 4.0-litre air-cooled flat-six with carbon-fibre body panels and trim aimed at a curb weight of around 2,645 pounds. Theon quotes a 4.0-second run to 60 mph.

What the anniversary build changes under the skin

The starting point is a 964-generation 911, which Theon strips back before fitting what it describes as F1-grade carbon-fibre panels and interior trim. The weight target of roughly 2,645 pounds is a long way from many real-world 964s, which now sit closer to 3,300 pounds.

The engine makes 419 horsepower and 322 pound-feet of torque, run through drive-by-wire throttle control with selectable driving modes. Drive goes to a five-speed G50 manual gearbox, and Theon also builds a close-ratio six-speed for customers who want shorter gearing. The braking system is borrowed from the 993-generation 911 RS and is paired with Tractive semi-active dampers and spring rates tuned to this specific chassis.

Price, and what US buyers still have to sort themselves

Pricing starts at £435,000, or roughly $579,000, and most commissions climb past $600,000 once paint, trim and mechanical options are chosen. Theon does not soften the number: the company says it is a lot of money, but that the car is far more special than a similarly priced Lamborghini.

The concierge service gives American customers a local point of contact for the whole commissioning process rather than coordinating across an ocean. The cars are still built in the UK and imported, so buyers remain responsible for shipping, duties and local compliance work on top of the build itself.

That arrangement suits buyers who want the spec process handled closer to home but are content to leave import logistics to themselves or their own contacts. Until now, commissioning a Theon meant working directly with the shop in the UK, a process that favoured buyers already deep in the air-cooled 911 world. The configurator widens that: anyone can spec a Coupe, Targa or R from a computer before speaking to a Theon representative.

Theon R: confirmed power target, no arrival date

The more hardcore Theon R, which Theon says will top 500 horsepower, is currently in build. The company has not announced when the R will be completed or delivered, and it has not published a full set of output, weight or performance figures beyond that 500-horsepower target.

Theon is not alone in this corner of the market. Gunther Werks' GXR Evo and the Marc Philipp Gemballa Marsien GT push classic and modern Porsche platforms toward similarly steep prices and bespoke builds.

Why the US push matters

Restomod commissions have traditionally depended on a relationship with a workshop, which keeps the pool of buyers small and geographically narrow. A configurator plus a named North American concierge lowers the entry barrier without changing where the cars are made, so the practical difference for a US buyer is administrative rather than industrial.

The anniversary car itself shows where Theon's engineering effort goes: mass out, displacement and chassis hardware in. The power-to-weight claim is the company's own, and it is the figure that will define how the 964 build is judged against modern performance Porsches.

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New cars / TDCN ORIGINAL

Ferrari 499P Modificata sells for CHF 8.2 million at Gooding Christie's Geneva debut

The track-only hypercar, the first of its kind to cross a public auction block, anchored a CHF 21.1 million sale with a 96 percent sell-through rate.

Image: Motor1

A 2024 Ferrari 499P Modificata sold for CHF 8,217,500 including fees, about $9.9 million, at Gooding Christie's inaugural Geneva sale on November 8, the first time one of the track-only hypercars has changed hands at public auction.

The car headlined a sale that closed at CHF 21,073,825, about $25.4 million, across a Ferrari-heavy lot list, with a 96 percent sell-through rate.

Why a track-day Ferrari commands race-car money

The 499P Modificata is not a competition car. Ferrari built it for customers who want the Le Mans Hypercar experience without the constraints of a racing rulebook, and it shares its technical roots with the 499P that won at Le Mans but runs its own setup for track days. It cannot be homologated for a racing series or driven on public roads.

That limits who can buy one, but it also sharpens the appeal: provenance and rarity did the work here, the same forces that brought a barely driven example to auction in the first place. A car with no racing career to measure and no road legality to enjoy is valued purely as an object, and the market priced it accordingly.

The result looks less like an outlier when set against the rest of the catalogue. The average price per lot sold was CHF 916,253, about $1,104,000, so the 499P Modificata fetched roughly nine times the average even in a field stacked with modern Ferrari rarities. A 96 percent sell-through rate points to depth of demand across the sale rather than one lot carrying a weak room.

The rest of the top Ferrari results

A 2025 Ferrari SF90 XX Spider brought CHF 1,580,000, about $1,904,000, a world record for that model. A 2016 F12tdf sold for CHF 1,805,000, about $2,175,000, among the strongest results of the night outside the headline lot.

Two newer track-focused Ferraris rounded out the top results: a 2023 812 Competizione A at CHF 1,748,750, about $2,108,000, and a 2023 812 Competizione at CHF 1,326,875, about $1,600,000. Limited-run, track-oriented Ferraris are holding value against the broader collector market on this evidence.

Gooding Christie's managing director for EMEA, Oliver Camelin, framed the sale as a return rather than a one-off. "We are immensely proud to have brought collector cars back to Geneva as part of Christie's prestigious Luxury Week, marking a long-awaited return to this historic auction stage," he said.

A strong year for Ferrari collectors

The Geneva result extends a run of strong Ferrari auction outcomes this year, including the record-setting F50 sale and a pair of Daytona SP3s that sold on the same day for notably different prices. Geneva's return to the collector-car calendar gives Gooding Christie's a new venue to chase similar results.

For buyers, the practical read is that late-model, limited-production Ferraris with competition DNA are behaving like a separate asset class from the rest of the collector market. The 499P Modificata sits at the extreme end of that: too specialised to race, too rare to replace, and now with a public price that other owners can point to.

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