Aston Martin has signed a partnership with Disney and Lucasfilm to mark the 50th anniversary of Star Wars, the brand has confirmed. The collaboration will run across the anniversary year, with more details to be announced in early 2027.
The tie-up pairs a marque best known as James Bond's car of choice with a franchise none of its road cars has appeared in. Aston Martin says the programme will celebrate "the artistry of British ultra-luxury craftsmanship and cinematic storytelling" through a series of activations and collaborations.
What the partnership actually involves
Aston Martin has not yet detailed what the activations will look like, and the company says it will announce more about its Star Wars 50th anniversary programme in early 2027. The stated aim is a year of events and collaborations tied to the milestone rather than a single launch.
Finbar McFall, Aston Martin's global marketing director, framed the deal around shared design values. "For 50 years, Star Wars has demonstrated the extraordinary power of design and storytelling to inspire generations around the world," he said in a press release. "At Aston Martin, we share the same commitment to creating products and experiences with distinctive character and lasting emotional resonance, making this a natural and exciting collaboration".
The overlap between the two brands is thin on the surface. Aston Martin's screen history runs through the Bond films, which share little with Star Wars beyond a good-versus-evil arc. The one concrete link is a name: in March 2024 the company filed to trademark "Venator", the name of the Republic's Venator-class Star Destroyers seen in 2005's Revenge of the Sith and later in The Clone Wars animated series. That filing has not been confirmed as Star Wars-related, so any production car wearing the name remains speculation.
Why the timing suits Aston Martin
Publicity is the practical prize here. In July, Aston Martin secured roughly $735 million in new debt financing as part of an ongoing cash crunch, saying the money would help it deliver its upcoming product plans. A year-long global film franchise campaign gives the brand reach it would struggle to buy outright, and it arrives as the company works to get new models to market.
Special editions or trim packages with a Star Wars theme would be the obvious way to turn the anniversary into showroom metal, though Aston Martin has not confirmed any such models. For buyers, the near-term effect is likely to be limited-edition trims and event-led marketing rather than new powertrains or platform changes. The Venator trademark is the detail worth watching: if it surfaces as a production name, the Star Wars connection would move from marketing to metal.
