Ferrari has set a starting price of $560,800 for the Luce, its first electric car, roughly $80,000 less than the figure Car and Driver had estimated from European pricing when the model was revealed earlier this year.
The five-seat Luce uses four electric motors, one per wheel, for a combined 1035 horsepower, and Ferrari expects it to reach the United States in the second quarter of 2027.
Why the price came in lower
The gap between the early estimate and the official figure is explained in the source only as a comparison with European pricing used at reveal time; Ferrari has not published a breakdown of the difference, and no reason for the lower US number has been announced.
What the sources do support is the arithmetic: the earlier expectation was around $640,000, and the confirmed starting point is $560,800, a difference of about $80,000. That matters because the Luce was being discussed as a car well above half a million dollars before any US price existed, and the final number lands at the bottom of that range rather than the top.
What the Luce packs for the money
Each of the four motors drives a single wheel, and although the car has paddle shifters there is no transmission; the paddles adjust on-demand torque and regenerative braking instead.
Ferrari claims a 0-62 mph time of 2.5 seconds, and the 122-kWh battery is expected to deliver about 280 miles of range on the EPA cycle. The company says the Luce has a lower drag coefficient than its other road cars, and the car is about two inches longer and two inches lower than the Purosangue SUV.
The model also brings a run of firsts: the largest wheels ever fitted to a roadgoing Ferrari, the marque's first bench seat with three abreast in the rear, and a patented sound system that amplifies noise from the rear axle rather than piping in a synthetic combustion soundtrack.
Design and positioning
The Luce was designed with former Apple designer Jony Ive and industrial designer Marc Newson, and it introduces a new visual language for the brand.
At $560,800 it is still the most expensive five-seater production car on the market, exceeding the Rolls-Royce Cullinan in its highest trim by about $50,000. For buyers weighing a five-seat ultra-luxury car, that positions the Luce above the established SUV benchmark rather than alongside it, even after the price came in below early expectations.
Timing and open questions
US deliveries are expected in the second quarter of 2027. Ferrari has not announced a launch date for other markets, a full options list, or charging figures for the 122-kWh pack, and those details are not in the source material.
