Ford has opened a registration list for its upcoming Fathom electric pickup, letting customers sign up for a chance to preorder before the general public. Preorders open to everyone in early 2027, with first deliveries expected in late 2027.
The truck itself has yet to be shown in production form. Ford has confirmed a starting price of $29,945 including destination, a single-motor rear-drive layout with a dual-motor option, and assembly at the Louisville Assembly Plant in Kentucky.
How the invite list works
Anyone who registers on Ford's website will receive a preorder invite when reservations begin, which should put them ahead of people who wait for the public opening in early 2027. Ford has not said when in the coming months the truck will be formally revealed, only that the debut is expected soon.
The invite system is a low-commitment way to gauge demand, but it also signals that Ford expects interest to outstrip early supply. For a company that has watched the F-150 Lightning exit the picture while the E-Transit and Mustang Mach-E struggle in the US, the Fathom carries real weight as a test of whether Ford can build an affordable EV that sells in volume.
Price, powertrain and what comes standard
The Fathom starts at $29,945 including a $1,595 destination charge. That undercuts little in the EV space but sits above the Slate Truck, which leans on extreme simplicity and a long accessories list. Ford's counter is a fuller standard equipment loadout: a large high-resolution touchscreen with native Apple Maps, Apple CarPlay and Android Auto, plus all the hardware for BlueCruise hands-free driving, though that system is expected to require a monthly subscription.
Every Fathom also gets bi-directional charging, a digital key and a front trunk as standard. Underneath, a single rear-mounted motor is standard with dual-motor all-wheel drive optional.
Ford has chosen a 400-volt electrical architecture rather than the 800V setup that enables faster charging, a cost-saving decision that will show up in charging times. The battery uses lithium iron phosphate chemistry, chosen for durability and low cost, but Ford has not published capacity or range figures. It has hinted the pack is about 15% smaller than the BYD Atto's, which would work out to roughly 51 kilowatt-hours of usable energy.
Size and the new way it will be built
Ford positions the Fathom as roughly the same size outside as the Maverick, the compact petrol and hybrid pickup that has been a consistent seller, but with interior space closer to a Toyota RAV4. The four-door body is enabled by what Ford calls its Universal EV Production System.
The Louisville Assembly Plant, which previously built the Ford Escape and Lincoln Corsair, has been converted for EV production after a $2 billion upgrade. Instead of a single traditional assembly line, three parallel lines build sections of the car simultaneously before the sections are joined and the vehicle finished, an approach Ford presents as a departure from the process Henry Ford popularised a century ago.
Whether the parallel-line method translates into meaningfully lower costs is the open question. The $29,945 sticker suggests Ford believes it will, and the LFP battery and 400-volt architecture show the company prioritising affordability over charging speed and range. Buyers who want those things may look elsewhere, but few EVs at this price offer a front trunk, bi-directional charging and a proper driver assistance suite as standard.
What is still unknown
Ford has not shown the production design, confirmed battery capacity, published a range figure, or detailed charging speeds. The timing of the reveal, the exact preorder date within early 2027, and BlueCruise subscription pricing are also unannounced.



