BMW has built its one-millionth M car, a milestone reached as the brand prepares its first fully electric M3. The landmark vehicle is an M3 painted in BMW Individual Fire Orange III, assembled at BMW Group Plant Munich and presented at an official ceremony earlier this month.
The achievement lands more than 50 years after BMW M was founded and 40 years after the original M3 went on sale. The same Munich plant will become the exclusive production site for the first fully electric M3, which will run on BMW's next-generation Neue Klasse technology.
Munich has built the current-generation M3 since 2020, and BMW says the model holds special significance for the plant's workforce. From 2027 the factory will produce only fully electric models, with BMW investing around €650 million (A$1.05 billion) in the transition. The money funds a new body shop and vehicle assembly facilities across roughly a third of the site.
BMW frames the investment as a push for production efficiency through modern manufacturing processes and digitalisation, alongside closer cooperation with development teams and suppliers.

What the electric M3 will look like
The electric M3 will be the second Neue Klasse model built in Munich, following the upcoming BMW i3 electric sedan. BMW previewed its electric performance direction with the Concept Neue Klasse M, unveiled in June 2026 ahead of the 24 Hours of Le Mans.
The concept shows a quad-motor drivetrain with one motor per wheel, paired with BMW M Dynamic Performance Control software running on the company's Heart of Joy vehicle control computer. BMW says the setup allows independent control of power delivery and braking at each wheel for more precise torque management.
Full production specifications have not been confirmed. Pricing for the electric M3 has not been announced either, so buyers will need to wait for BMW's reveal for local market figures.

Petrol and electric M3s side by side
BMW M chief executive Franciscus van Meel marked the milestone by pointing to the division's future as much as its past. “The one-millionth BMW M vehicle shows that these values are still very much appreciated by our customers, 40 years after the market launch of the first BMW M3,” he said. “This motivates us to continuously develop our BMW M high-performance vehicle portfolio based on BMW M Neue Klasse technology, including fully electric models, in line with our core brand promise.”
The coexistence of petrol and electric M3s matters for buyers because it keeps a familiar combustion option on sale while the electric version arrives, rather than replacing it outright. The catch is that the electric car's price, range and output are all still unconfirmed, so the comparison between the two remains theoretical until BMW publishes specifications.
For now the concrete facts are the millionth car itself, the €650 million plant conversion and a 2027 date for electric-only production in Munich.





