Green SM has begun operating in Los Angeles with a fleet of 500 VinFast VF8 electric SUVs, marking the Vietnamese ride-hailing company's first entry into the United States. The service launched on October 13 and its cars and drivers are already active across Los Angeles County, with coverage extending south into Orange County.
What sets the launch apart from Uber and Lyft is ownership: Green SM owns every vehicle in the fleet outright and staffs them with 500 full-time employees rather than independent contractors using their own cars.
How the service works
Every car in the launch fleet is a five-seat VinFast VF8, and each completed ride produces zero tailpipe emissions. Riders can summon a car through the Green SM app, by calling the company's hotline, or by hailing one on the street. Fares scale by time and distance, and early coverage compares typical trip costs to Uber Comfort pricing.
Green SM lists airport runs among its intended US services, but neither the company nor Los Angeles World Airports has publicly detailed when, or under what permit, its cars might serve Los Angeles International Airport.
To attract first-time users, new customers get 50 percent off, up to $12 per ride, on their first five trips, plus a Green Pass membership carrying 10 monthly vouchers worth 30 percent off, up to $10 per ride. The company says it will keep recruiting and training local drivers as demand grows.
The employee-driver model
Each of the 500 Los Angeles drivers is a company employee who goes through the same selection, training and onboarding process before picking up a rider. Green SM supplies the car, the maintenance and the training, and the driver works a shift instead of logging into an app at will.
US chief executive Hoang Thanh Hang said the approach is more than a fleet swap, describing the company's aim as building trust with customers, drivers and local communities "one journey at a time," and calling service quality and intentional customer interactions "the other half of the equation". That pitch rests on predictable schedules and employer-backed benefits in place of the variable earnings typical of gig work.
The model carries real costs that gig platforms push onto drivers: Green SM buys, insures and maintains every car and pays a full-time workforce whether or not demand fills the schedule. Whether fares pegged near Uber Comfort pricing can cover that overhead at 500 cars is the commercial question the launch has to answer.
A crowded Southern California market
Green SM arrives in a market where electric and autonomous ride services are already expanding. Waymo's fully driverless Waymo One service has been open to all riders in Los Angeles since November 12, 2024.
The company says it has completed roughly 850 million rides globally, a network that began in Vietnam in 2023 before spreading across Asia and into Europe.
The fleet also gives Angelenos a way to sample VinFast vehicles. The brand debuted in the United States in 2023 and is the most popular automaker in Vietnam, but it has yet to gain much traction stateside. Secondary reports citing S&P Global Mobility data describe an analyst estimate of about 389 new VinFast US vehicle registrations between January and July 2026.
Car and Driver's own review of a 2023 VF8 raised qualms about handling, suspension and fit and finish, though the publication notes VinFast appears to have addressed some of those issues in newer US models. For the automaker, 500 cars carrying paying passengers around the country's second-largest city amount to a moving showroom, and the feedback riders give could shape how Americans judge a brand most have only read about.




