Renault will demand far stronger visual differentiation from the carmakers that use its platforms, chief executive François Provost has said, a policy change made after the Nissan Micra emerged as a near-identical twin of the Renault 5.
Provost told the Paris motor show that "we did not request enough differentiation" under the partnership scheme inherited from his predecessor Luca de Meo, and that he will "never do partnerships without enough differentiation" going forward.
The French firm builds cars for several rival brands, most notably on its AmpR Small platform (referred to by Autocar as RGMP Small), which underpins the Renault 5, Renault 4 and the upcoming Twingo. From that base it already produces the 5-based Micra for Nissan and will soon start building a Twingo-based Nissan Pixo, with agreements in place to build future models for Ford and Mitsubishi too.
The Micra that annoyed Renault
The current Micra is strikingly close to the Renault 5: the interior is virtually identical and the main external differences are limited to the front and rear light designs. Senior sources told Autocar there was some consternation inside Renault at how little design alteration the Micra received, not least because confidentiality agreements mean Renault executives have no prior oversight of the cars it builds for rivals.
Provost pointed to the Dacia Spring as the template instead. "The Twingo and Spring look like different cars but the platform is the same," he said.
Fewer, deeper partnerships
The policy shift also favours depth over volume. Provost said he would rather do fewer partnerships with long-term strategic partners than many one-shot tactical deals.
He added that Ford chief executive Jim Farley shares the view, quoting him as saying that if Ford chose to partner with Renault, "the car must be a Ford". Provost cannot legally see the Ford design, so the two companies will discover the result together.
What it means for buyers
For buyers, the practical effect should be fewer badge-engineered twins and more genuinely distinct cars sharing Renault underpinnings, in the mould of the Twingo and Spring rather than the 5 and Micra.
The trade-off is cost: Renault has previously offered partners varying levels of differentiation up to bespoke body panels, but that pushes up the price of manufacturing.
When the first of these more heavily differentiated partner models will arrive has not been announced.


