Alfa Romeo's Cuorerosso concept, one of the stars of the 2026 Paris Motor Show, is not a preview of a next-generation Giulia. In an interview with the Italian magazine Quattroruote, CEO Santo Ficili described it as a design statement whose styling language will shape the brand's future production cars, starting with a C-SUV due in early 2028.
That SUV will effectively replace the Tonale, which bows out of production by the end of 2027, and it is expected to grow closer in size to today's Stelvio.
Three new Alfas, none of them a Giulia
The Cuorerosso's low-slung proportions and hybrid V6 powertrain had led many to assume it heralded a Giulia successor, not least because the current car has been on sale largely unchanged for over a decade. Ficili instead framed the concept as the work of a team reconnecting with Alfa's history through a feasible vehicle, with advanced styling cues that recall the past, and said it is less a preview of one specific model than a statement for the whole lineup.
The first production car to carry that styling language is the yet-unnamed C-SUV, positioned at the top of the C-SUV segment while also targeting entry-level D-SUV buyers. Stellantis has confirmed it rides on the STLA Medium architecture rather than the more advanced STLA One, with multi-energy powertrains pointing to hybrid and fully electric options.
That platform choice is worth pausing on. STLA Medium is the workhorse architecture Stellantis already uses across its volume brands, not a dedicated performance backbone, so the new SUV is being engineered for flexibility and cost rather than to chase the concept's exotic character. The hybrid V6 in the Cuorerosso is a separate story tied to the Giorgio platform, discussed below.
